Google adds up all the search terms typed in on their website and displays them on their Google Trends website. Most people use it to see which celebrity is being searched for most.
However, more importantly, you can track the numbers of people searching for Hull City. Between 2004 and April 2008, the numbers remained pretty constant.
The play-off win was accompanied by a massive spike in traffic and now we’re consistently twice as searched for as we were in our Championship days.
It’s meant that, until recently, Leeds United were searched for more than Hull City. The roles have now reversed. You’re not Googled any more!